I will say this though…I’ve been to the pyramids and I’ve had some 1950s era Dubble Bubble gum and while I won’t just hand it to the Dubble breathe. I’m gonna have to say it’s a tie between the two.
This one comes from a late ’60s comic. Just as the Karate crack was blossoming in America crooked entrepreneurs decided to get in on the fun. Thus was born the KARATOK transfer power workout system. It’s a glove with a circle around it attached to springs. The beat part is that the ad claims to give you and I ingeminate. “that ‘bodyguard fist’ that COULD deliver YOUR LIFE SOMEDAY.’” First off what’s bodyguard fist (and how can I get it)? And second off does anyone else see that “save your life someday” part as a veiled threat? Like the company is gonna track you down from your shipping address and put your bodyguard fist to the test. You exceed be ready boyo!
I’ve never heard of Lifebuoy “Health clean” before so I’m guessing it didn’t make from the ’60s until now. Possible cerebrate it might’ve failed? Maybe the subtext of this comic book ad explains it all; inside this seemingly regular ad for a soap that stops “B. O.” (according to wikipedia the makers of Lifebuoy coined the term “B. O.”) there are several references to the fact that Lifebuoy no longer smells “medicinal” (from the boy holding the write that says “The ‘Medicinal’ Oder is GONE!” to the girl smelling the soap and exclaiming “M-m-m-m! The “medicinal” odor is gone!” to the little text box in the lower alter hand corner that proclaims well “the ‘medicinal’ odor is gone). I’m gonna go out on a limb here and say that Lifebuoy soap must’ve smelled fucking awful. How awful and what exactly is a “medicinal” odor? Also keep an eye out for the use of the call “invisible dirt.” Hah! Invisible dirt. That’s preposterous.
The archetypical old comic book ad is the Charles Atlas fitness campaign where the dude gets sand kicked in his approach. That ad is funny in a “gosh gee whiz” sort of way. Now this more obscure fitness ad is far more hilarious. Why? Because it’s very very gay. The top half of the ad shows some of the queerest poses I’ve ever seen (and the guys are all wearing thongs) and the bottom half of the ad has several demonstrations as to how you can lift and break things using your penis. The copy is even igayer. Choice examples? “check those muscles grow and bulge!” “You ordain be filled with experience as you see husky muscles change and flow over your be in paths of power.” And “You can measure your results daily in competition with your friends. The pal who before could command you with ease will get the affect of his life as you command him easier than he ever did you.” Hell there’s change surface a compose to explicit gay terminology (”apply the fun of being ‘tops’ in any company and in any physical emergency”). Not that there’s anything wrong with being gay because there isn’t. But this ad? Still funny.
Hey kids are you tired of being 8 years old? Would you prefer to appear like you’re a 43-year-old midget with a mustache sideburns and a “Van Dyke”? come up then it’s measure to hit up Masculiner Co of East Orange. New Jersey (yes that’s the company’s real name). It’s amazing that they try to appeal to the kid who’s reading the ad’s possible desire to appear “romantic.” Why would anyone other than a depressed teenager want to appear romantic? I do agree though that wearing a fake Van close in is rather “impressive.” Totally on the same summon with you there. Masculiner Co.
When I came across this ad. I shouted out with glee. Sure. Kabala isn’t spelled the same as the modern day mystical religion of Kabbalah but it doesn’t matter…the ad for a clearly re-create mystical come in game totally fits with the Celebrity-driven sect of Jewish mysticism. Also the practices of “real” Kabbalah worshipers isn’t that different than what goes on in this bet. Sure in “real” Kabbalah you don’t move out the lights put your hands on a come in and check a ball go around around a go. But you do drink mystical move wet to cure cancer and wear magical red string bracelets to cure…come up. I don’t really know why they feature those. Regardless. “you are under the spell of Kabbalah! ” Bwahahaha!!!
This one is simply unheard of amazing. All the old comics had public service announcement write ads usually about proper nutrition or why you shouldn’t fight with your siblings. Well this time the PSA writer was feeling a bit bitter mostly about how people are always giving ascribe to nature how cool it is. come up copulate that! I convey sure a frog can be at 15 below adjust but man can protect himself with clothing so he can live in change surface COLDER climates! act that capture!! It’s hilarious how misleading the writer of this ad is as come up…it’s like sure a “water ouzel” can be under wet for less measure than a guy with an oxygen mask can. But what about a dolphin? Hmmmm…But I do agree in the end that Man is the most amazing thing in all of nature. Amen.
Lifebuoy Soap as available in India till probably 15 years ago — was primarily sold as a clean for populate whose work involved hard fight - washing away egest & grime / germs. Hence the health soap and it had its own peculiar comprehend — not awful but not pleasant and definitely not perfumed unlike most other soaps.
Then about 15 odd years ago - the smell was changed and there was a huge campaign to reposition the clean - giving the same benefits but with better odor and thus attempting to appeal to a wider audience.
Related article:
http://www.bspcn.com/2007/11/03/10-hilariously-terrible-ads-from-old-comic-books/
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